Veganuary Prepares For China Launch After Record Year

Veganuary is celebrating a record year with 25.8 million signups and participants for 2025, marking another year of growth for the annual campaign. The organization, which first launched in 2014, is now preparing to expand into China for the first time with the launch of V-March, a sister campaign that aligns with the Chinese calendar and the Lunar New Year. Over 50 Chinese businesses have committed to promoting plant-based products for V-March, with more expected to join in.

The campaign, which has seen signups from every country except North Korea, has attracted support from celebrities such as Pamela Anderson, Woody Harrelson, and Billie Eilish. Veganuary's message of trying a vegan lifestyle for a month in a non-judgmental way has resonated with people around the world, leading to a shift in attitudes towards plant-based eating. With the launch of V-March in China, Veganuary hopes to further promote the benefits of plant-based diets and spark change in people's food choices for a healthier planet.