Veganuary takes world by storm with participants in nearly every country

Veganuary, the global initiative encouraging people to try veganism in January and beyond, saw its biggest year ever in 2022 with over 629,000 sign-ups from nearly every country in the world. The organization, which started in the UK in 2014, has expanded its reach globally with offices in various countries, and this year saw more participants from the US than any other country, with the UK close behind. The growing popularity of Veganuary reflects a global shift in attitudes towards veganism as people become more aware of the impact of food choices on the planet.

The campaign also saw an increase in the availability of vegan products and menu items worldwide, with new launches in various fast-food chains and supermarkets. Sales of plant-based products saw significant growth during Veganuary, with brands like Tesco, Richmond Foods, and Meatless Farm reporting increases. Additionally, the initiative inspired businesses to incorporate more vegan options, with over 75 organizations taking part in the Veganuary Workplace Challenge.