Veganuary Targets Southern Hemisphere Winter With Chile Cafe Route

Veganuary has launched a guide of over 30 vegan and plant-based cafes in Chile, offering discounts and promotions throughout July. The directory includes cafes in various regions such as the Metropolitan Region, La Serena, Valparaíso, Viña del Mar, and Punta Arenas, among others. In Chile, where July is midwinter, the guide focuses on hot drinks and baked goods rather than the usual January reset framing in Europe and North America.

Participating cafes have reported an increased demand for hot beverages with plant-based milks and vegan pastries during the winter months. This shift highlights the evolution of vegan baking as a popular choice among customers for its flavor and high-quality ingredients. Veganuary aims to promote veganism year-round, reaching consumers outside the usual January campaign and showcasing the diversity and accessibility of vegan food at a time when comfort and energy are sought after in food choices.