Veganuary USA: Best New Food Launches For 2024

Veganuary 2024 is the biggest one yet in North America, celebrating its tenth birthday with celebrity backing from the likes of Billie Eilish and Paul McCartney. The month-long challenge promotes vegan eating and has inspired millions to adopt positive dietary choices over the past decade. Many participants go on to permanently adopt a plant-based diet after completing the challenge.

Restaurants and food chains across the US are joining in on the Veganuary celebrations with new menu items and offerings. Taco Bell has launched a Veggie Build-Your-Own-Cravings-Box, Hard Rock Cafe has introduced limited-time vegan menu items, and pizza chains like &pizza and Mellow Mushroom are offering vegan pizza options. Ben & Jerry's has released its first oat milk-based ice cream flavor, Strawberry Cheezecake. Additionally, various grocery and health brands are actively engaging in Veganuary initiatives, offering vegan specials and promotions.