The UK’s Vegetarian Society has seen a significant increase in brands adopting its plant-based certification label over the past year. Launched in late 2024, the Plant-Based Certification Mark is now being used by various brands, with Lidl becoming the first major retailer to display the trademark in January 2025. Products bearing the label must have key plant-based qualities and contain no animal ingredients.

The Vegetarian Society now offers three trademarks: one for vegetarian products, one for vegan products, and the newest one for plant-based products. The growing popularity of plant-based diets in the UK has led to an increase in demand for certified plant-based products. Approximately three percent of people in the UK now identify as vegan or plant-based, with 10 percent reducing their consumption of animal products in favor of plant-based options.