VICTORY! Adidas Confirms End to Use of Kangaroo Skins in Athletic Footwear

Adidas has confirmed that they will no longer be using kangaroo skins in their athletic footwear, following pressure from animal rights organizations. The decision comes after years of advocacy and protests highlighting the mass killing of kangaroos in Australia for their skins. This victory marks a significant step in ending the commercial slaughter of kangaroos, with other top athletic shoe brands also pledging to replace kangaroo leather with cruelty-free materials.

The announcement was made during Adidas’s Annual General Meeting in Germany, where the company confirmed they had already ceased sourcing kangaroo skins and would not resume purchases. Animal protection organizations, including Vegan FTA, played a crucial role in the campaign, with over 4,700 people writing to Adidas urging them to end their ties with the kangaroo skin trade. This victory showcases the power of international advocacy and grassroots activism in ending animal exploitation in the fashion industry.