VICTORY! Peet’s Coffee Drops Plant-Based Milk Upcharge

Peet's Coffee has announced that they will no longer charge customers extra for plant-based milk options starting June 4, 2025. This decision comes after a campaign led by various animal rights organizations, including Vegan FTA, which gathered support from thousands of individuals who urged the CEO of Peet's Coffee to drop the surcharge for non-dairy milk. The move to eliminate the upcharge for plant-based milk aligns Peet's Coffee with other major coffee chains like Starbucks, Dunkin', and Dutch Bros, who have already adopted this practice.

The decision to offer dairy-free milk at no extra charge is seen as a victory for animals, the environment, and consumers who are increasingly opting for more compassionate and sustainable options. With this change, Peet's Coffee joins a growing list of coffee chains that are responding to consumer demand for plant-based alternatives and taking steps to reduce the impact of dairy consumption on animal welfare and the planet.