Vinker Foods, a plant-based food company from Vancouver, Canada, is launching its Korean Crispy Chick’n in the US for the first time. The product, made from soy protein and coated in a sweet-and-spicy sauce, has been well-received in Canada since its debut in 2024, with partnerships with local restaurants and retailers. The company's initial US market entry will take place at Pop Up Grocer in Manhattan, followed by a larger launch at the Summer Fancy Food Show in June to connect with potential retail and distribution partners for nationwide expansion.
Vinker's goal is to provide plant-based options that focus on flavor and enjoyment, aiming to appeal to a broader audience beyond just vegans. Founder Marco Lee expressed excitement about introducing the Korean Crispy Chick’n to New York, emphasizing the brand's commitment to creating fun and indulgent plant-based food for all consumers.
*This summary was generated using AI.
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