A viral YouTube film investigating how milk is farmed in India has gained over 866,000 views in just three days. The Satvik Movement founders, Subah and Harshvardhan Saraf, filmed inside Indian dairy farms and discovered disturbing practices such as cows being chained or roped indoors for 24 hours a day, and injected with banned chemicals to increase milk production. The couple highlighted the challenging conditions the cows face and urged viewers to reduce demand for dairy products and adopt a plant-based diet.

While the Satvik Movement promotes plant-based nutrition and healthy living, it has faced criticism for spreading health misinformation. The movement has shared videos promoting unproven practices like "sungazing" and sunbathing, which can potentially harm individuals. A report has identified the movement as one of 53 social media "super-spreaders" of health misinformation, putting millions of vulnerable users at risk with their misleading advice.