Virginia Sanctuary Launches Billboard Campaign to Honour Rescued Calf

Life With Pigs Farm Animal Sanctuary in Virginia, US, launched a "Ditch Dairy for Jenna" campaign encouraging people to go dairy-free for a month in honor of a rescued calf named Jenna. Jenna was separated from her mother shortly after birth and discarded because she wouldn't produce milk for commercial purposes. The campaign aims to highlight the suffering faced by animals in the dairy industry and educate the public on the costs of dairy production.

The powerful digital billboard features Jenna's rescue photograph and directs viewers to DitchDairyForJenna.com, where they can pledge to avoid dairy products for 30 days. The sanctuary, a non-profit organization providing homes to rescued farm animals, supports campaign participants with helpful emails containing dairy-free tips, product recommendations, inspiration, and access to a private forum connecting others on the same journey.