Vivera Buys The Vegetarian Butcher From Unilever

Plant-based brand Vivera has acquired The Vegetarian Butcher from Unilever in a move that creates a powerhouse in the plant-based food market. Both companies are based in the Netherlands and specialize in vegan meat alternatives, with Vivera focusing on retail products and The Vegetarian Butcher having a strong presence in foodservice and quick-service restaurant channels.

Vivera has been making plant-based meat since 1990 and has a wide distribution in supermarkets across Europe. The acquisition of The Vegetarian Butcher will further strengthen Vivera's position in the market, with the sale expected to be completed by Q3 2025. With an increasing demand for plant-based options, this acquisition will allow the combined companies to accelerate the protein transition and continue to provide high-quality plant-based meat alternatives to consumers.