Vivera Launches Plant-Based Protein Bites Made From Whole Food Ingredients

Dutch meat alternatives producer Vivera has released a new product called Protein Bites, made from whole food ingredients such as vegetables, grains, and legumes. The three varieties available — TexMex, Thai, and Green — all have a high Nutriscore of A and are packed with protein and fiber. These Protein Bites cater to the growing number of flexitarians who prefer plant-based protein sources over traditional meat alternatives, offering a nutritious and satisfying option for various meal applications.

In response to the animal protein industry's misinformation about the healthiness of plant-based products, Vivera is emphasizing the plant-based nature of its new Protein Bites. By focusing on whole, minimally processed ingredients, Vivera aims to challenge the notion that plant-based foods are highly processed and unhealthy. The launch of the Protein Bites reflects a larger trend in the European food industry towards cleaner labels and less meat-replicating products, with a strong emphasis on enriching meals with nutritious, plant-based alternatives.