Vote for Veggies: Veganuary Deepens US Focus with a Chunk of New Launches for 2024

In 2024, Veganuary USA is expanding its reach in the US by partnering with restaurants, retailers, and brands to launch new products and dishes. The campaign is focusing on promoting vegetables through its Vote for Veggies campaign, backed by a YouGov survey revealing that 71% of Americans are looking to eat more vegetables this year. Various establishments such as Divine Chocolate, SimplyProtein, Salt & Straw, and Mellow Mushroom have introduced special vegan dishes and products to cater to the growing interest in plant-based options.

Additionally, Veganuary has declared the purple sweet potato as the Vegetable of the Year and released a cookbook with over 100 recipes. The campaign's non-judgemental approach of encouraging people to try veganism for a month has played a significant role in the increasing acceptance and presence of veganism worldwide. With a focus on promoting plant-based options and making them more accessible, Veganuary continues to contribute to the growth of the vegan movement.