“Wannabe” a Spice Girl? The ‘90s Girl Power Icons Just Got a Vegan Makeover  

The iconic ‘90s girl group, the Spice Girls, received a vegan makeover with the creation of the “Plant Girls” campaign. This collaboration between Chella, a leader in clean beauty, and the Vegan Women Summit aims to promote a vegan, plant-based approach to beauty while empowering women and girls. The campaign features five prominent women embodying characters based on the original Spice Girls, each showcasing unique contributions in their respective fields.

The initiative, led by Jennifer Stojkovic, author of 'The Future of Food Is Female', seeks to inspire diversity in female leadership and inclusivity for young girls. Chella’s CEO praised the campaign as a way to raise awareness about the power of clean, compassionate living and sustainability. The Pathfinder Eyeshadow Palette, featured in the campaign, will be available for pre-sale online and officially launch at The Vegan Women Summit 2024.