Want to Eat Less Meat? Eating More Meat Might Help 

The article discusses the idea that eating more meat could actually help people consume less meat overall. Companies like Impossible Foods and Meati Foods are redefining meat by producing plant-based alternatives that mimic the taste and texture of traditional meat products. Impossible Foods, for example, has launched a "Eat More Meat" campaign to promote their plant-based meats as a delicious and sustainable alternative to animal-based meats. Meati Foods, on the other hand, uses mycelium to create meat alternatives and has secured significant funding to expand their production.

By offering plant-based alternatives that closely resemble traditional meat products, these companies aim to provide meat eaters with a guilt-free and environmentally friendly option while still enjoying the flavors they love. The companies are focusing on making their products readily available and appealing to a wide range of consumers to encourage a shift towards more sustainable eating habits.