‘We’re Only Just Getting Started’: VFC Set To Save Meatless Farm Amid Bankruptcy Fears

VFC, a vegan brand, has announced plans to save fellow brand Meatless Farm from potential bankruptcy by merging the two businesses. Meatless Farm recently faced financial difficulties, resulting in staff redundancies. VFC believes that merging with Meatless Farm will lead to continued growth and innovation in the plant-based food category.

VFC, founded in 2020, has become a popular vegan meat substitute available in mainstream supermarkets and pubs across the UK. The company recently received a £6 million investment for further expansion. Meanwhile, Meatless Farm, founded in 2016, faced financial troubles due to a lack of investment from key investors, despite its success in the vegan meat market. VFC's CEO remains optimistic about the future of the plant-based food movement, indicating that they are just getting started.