The webtalk series 'update' is focusing on the ongoing protein transition in the foodservice industry, discussing the future of the business with key market players. One upcoming webinar will delve into the evolving market for plant-based products, exploring successful strategies, the impact of political decisions, and the changing expectations of consumers. The discussion will also touch on how operators can effectively communicate their plant-based offerings to diverse target groups without alienating core customers.

Industry experts like Birte Stoltenberg and Pierre Blaschke will be speaking at the event, sharing insights on how plant-based products can create value in foodservice today. The webinar will provide a practical and forward-looking discussion on the economic, strategic, and communicative aspects of incorporating plant-based options into foodservice menus. Interested individuals can register for the webinar, with the recording being made available to all registrants afterwards.