Webtalk: Retail – From Strategists to Strategies to New Food | update #16

The international business webtalk series 'update' is focusing on the ongoing protein transition, with the latest episode discussing the role of grocery retailers in shaping the future of the industry. Retailers like Lidl in Germany and Dutch retailers are not only stocking alternative protein products but also developing them in-house and influencing consumer perceptions on the shelf. The upcoming webtalk will explore key questions such as the impact of plant-based price parity on product accessibility and quality, the relationship between private labels and established brands, and the strategies leading retailers are using to position alternative proteins for the mainstream. Additionally, the event will spotlight product innovations from startups and the importance of startup programs for plant-based food innovation.

Speakers at the event include Jan Philipp Hartmann, the Anuga Director at Koelnmesse GmbH, a guest speaker to be announced, and Nadine Filko as the moderator. The discussion will delve into the critical role of grocery retail in shaping the next era of protein, providing insights from key market players on how retailers are driving innovation in the industry. Even if unable to attend the live event, registrants will receive a recording of the discussion via email.