Wella has canceled its sponsorship of Milan Fashion Week due to the event's continued use of animal fur. The decision came after activists protested outside company executives' homes in Los Angeles, urging them to end their support of MFW. CAFT activists also targeted Wella's studios in various countries, demanding an end to fur use at the fashion event.

The fashion industry is increasingly moving away from traditional animal fur, with New York Fashion Week and various fashion brands announcing bans in response to public pressure. Despite this trend, Milan Fashion Week still allows fur, prompting activists to target the event's partners. Wella's decision to cut ties with MFW reflects this global shift away from fur, with other major players in the fashion industry also moving towards fur-free practices.