Wendy’s Partners with Beyond Meat to Launch Plant Burger in Georgia

Wendy's has partnered with Beyond Meat to launch a new menu item called the Plant Burger in Georgia, marking the vegan giant's European focus for the year. This partnership will see the Wendy's Plant Burger featuring Beyond Meat's signature beef patty being rolled out at all 19 of Wendy's stores in Georgia. The burger will offer the same great taste and texture customers expect, without any sacrifices.

The collaboration was facilitated by Wendy's franchisee Wissol Group and Gastronome, a food business representing Beyond Meat in Georgia. This move aligns with Beyond Meat's goal of making plant-based eating more accessible globally. Beyond Meat's shift towards European expansion is evident through partnerships with McDonald's and other retail and foodservice establishments in various European countries.