The Non-GMO Project has introduced the Non-UPF Verified Standard to help companies label foods that are not ultra-processed. This standard aims to provide a label for products that are unprocessed or minimally processed, bridging the gap between convenience and nourishment. The criteria for this standard distinguish between minimal, conditional, and prohibited processing methods, taking into account ingredients and processing techniques that are commonly found in ultra-processed foods.

Several plant-based food manufacturers, including those with vegan portfolios, may be impacted by the Non-UPF Verified Standard. Ingredients often used in plant-based alternatives, such as certain gums and thickeners, may fall under the prohibited or conditional list, making it challenging for some products to qualify for the label. The standard also sets limits on added sugars in plant-based dairy products and protein powders, as well as restricts the use of certain fats and ingredients like MSG. This new standard could potentially lead to the reformulation of many vegan products to meet the criteria for non-ultra-processed status.