A new consumer study by Appinio reveals that while the EU debates banning terms like "veggie burger" or "soy sausage," consumers in Germany have different priorities. Despite the discussions, the study shows that consumers can quickly distinguish between meat and plant-based alternatives on packaging, with 95 percent immediately recognizing the difference. However, confusion still occurs on supermarket shelves, leading to accidental purchases in both directions.

The study also highlights clear differences in attitudes towards the ban based on dietary style, region, gender, and age. Vegans and vegetarians are more likely to oppose the ban, while meat-eaters tend to support it. The proposed ban on product names has sparked little interest among consumers, with many seeing it as unnecessary symbolic politics. Overall, the survey provides insights into consumer behavior and attitudes towards product names and selection in everyday life.