What Is Siete Foods? Meet PepsiCo’s Newest $1.2 Billion Snack Brand

Siete Foods is a popular vegan, grain-free Mexican-American snack brand founded by Veronica Garza after being diagnosed with an autoimmune condition. The brand offers a variety of dietary offerings such as lime tortilla chips, dairy-free queso puffs, and almond flour tortillas. In October 2024, PepsiCo acquired Siete Foods for $1.2 billion, aiming to expand its portfolio with healthy snacks.

Eva Longoria has invested in Siete Foods and serves as a strategic advisor, sharing a passion for uplifting the Latinx community with Garza. Through its Juntos Fund, Siete Foods aims to support Latina business founders by giving away $2 million. Longoria and Garza hope to turn Siete Foods into a "food empire" that celebrates Latino heritage and entrepreneurship.