What Is Siete Foods? Meet the Snack Brand Now Backed By Eva Longoria

Siete Foods is a popular vegan, grain-free, Mexican-American snack brand founded by Veronica Garza, who created the products when she needed to change her diet due to an autoimmune condition. The brand offers a variety of grain-free and vegan options such as tortilla chips, queso puffs, and almond flour tortillas. In October 2024, PepsiCo announced their acquisition of Siete Foods for $1.2 billion, making it the fastest-growing Hispanic company in the US and expanding PepsiCo's portfolio of healthy snacks.

Eva Longoria recently invested in Siete Foods and joined the company as a strategic advisor. Longoria, known for her own business ventures and philanthropic work, resonates with Siete Foods' mission to support Latinx entrepreneurs. Through the Juntos Fund, Siete Foods aims to provide financial support to Latina business founders, shining a spotlight on Latino heritage and entrepreneurship in the food industry.