Kraft Heinz recently announced plans to split into two independent companies, Global Taste Elevation Co. and North American Grocery Co., to reduce operational complexity and unlock growth potential. While the company has not indicated any changes to its vegan offerings, such as NotHotDogs and NotMac & Cheese, it remains unclear what will happen to The Kraft Heinz Not Company, a joint venture with NotCo aimed at creating plant-based foods with simpler ingredients.

The split reflects consumer demand trends, with North American Grocery Co. managing slower-growing staples like Oscar Mayer and Kraft Singles, while Global Taste Elevation Co. focuses on faster-growing categories. Despite the separation, Kraft Heinz will operate as one unified business until the process concludes in the second half of 2026, with CEO Carlos Abrams-Rivera emphasizing the commitment of employees to delivering quality and value to consumers.