Where Are All the Vegan ‘Chipotle Boys’?

The article discusses the rise of the "Chipotle Boys," young male professionals between the ages of 18 and 28 who frequent Chipotle Mexican Grill for its convenient, healthy, and customizable options. While these individuals often opt for meat-based proteins, Chipotle has been making efforts to cater to plant-based eaters as well, introducing options like Sofritas and plant-based chorizo. The chain's focus on quality, transparency, and sustainable options has led to significant growth in revenue and popularity among health-conscious consumers.

Despite the popularity of Chipotle among young professionals, including vegans, the article questions the absence of vegan "Chipotle Boys." While Chipotle offers a variety of plant-based options, including bowls, salads, and burritos, the chain has invested in plant-based meat company Meati Foods and its founder has opened a fully plant-based concept called Kernel. The article suggests that vegan "Kernel Boys" could be the next trend in the fast-casual dining scene.