‘Where there’s hummus, there’s hope!’ Veganuary proclaims as the campaign celebrates its 10th year

Veganuary, a campaign encouraging people to try veganism for January and beyond, is celebrating its 10th year with the theme of humor, hope, and hummus. The campaign features new ambassadors including Lucy Watson, Alexis Gauthier, and Famke Janssen, who are promoting the benefits of veganism in terms of health, ethics, and environmental impact. Veganuary offers resources such as a one-pot meal plan, a celebrity e-cookbook, and daily coaching emails to support participants in their journey towards a plant-based lifestyle.

The campaign emphasizes that positive change is achievable by taking small steps towards a more compassionate and sustainable way of living. With nearly 2.5 million participants from around the world, Veganuary has become a global phenomenon, spreading awareness about veganism and its benefits on a global scale. The campaign aims to inspire people to make conscious choices for their health, the planet, and animals, demonstrating that hope and change are possible through simple actions such as trying veganism for a month.