An anonymous whistleblower has come forward, claiming that they were paid by the meat industry to discredit veganism online. The person revealed this information in a Reddit AMA, stating that they were paid $17 per hour for a year to create fake accounts and spread misinformation about veganism online. They admitted to cherry-picking data, making false claims, and attacking fake meat products to push their agenda.

The whistleblower expressed regret for their actions, acknowledging that they felt guilty for participating in this campaign against veganism. Despite signing a non-disclosure agreement (NDA), they decided to share their experiences anonymously in the AMA. They also warned against trusting everything one sees online, as not everyone may be who they claim to be. The meat industry's tactics to defend the environmental impact of animal products were also highlighted in the whistleblower's revelations.