Why Alpro UK Is Spending Millions to Switch to 100% British Oats for Plant-Based Milk

Alpro, the leading plant-based milk company in the UK, is making a significant investment to switch to 100% British oats for its oat milk lineup. This decision aims to support local farmers, reduce emissions, and enhance the plant-based offerings for consumers. The company is collaborating with a local oat mill in Kettering and sourcing oats from farmers within an 80-mile radius to ensure a more sustainable and localized supply chain.

The move to British oats will not only cut food miles for Alpro but also provide a new income stream for oat farmers who traditionally focus on producing oats for porridge and other foods. This investment by Danone-owned Alpro is part of a larger trend in the plant-based milk market in the UK, where oat milk has become the most popular non-dairy alternative. This strategic shift aligns with consumer preferences for healthier and locally sourced products, and is expected to further drive growth in the plant-based milk sector.