Burger King Austria made headlines by becoming the first in the world to launch Oatly’s new Baristamatic oat milk, designed for use in push-button coffee machines. The chain initially replaced cow’s milk with Oatly's oat drink, receiving positive feedback from customers. However, the decision was soon reversed, with both milk options being offered again.

Despite the reversal, Oatly sees progress in Burger King Austria's efforts towards offering plant-based options. The move towards plant-based milk options, alongside meat-free menu items, aligns with Burger King's commitment to reducing environmental impact. While the complete removal of dairy would have been a bold step towards sustainability goals, the introduction of oat milk marks a significant advancement in offering dairy-free options to consumers.