Why Everyone Is Suddenly Obsessed With Ube

Ube, a vibrant purple yam, is currently enjoying a surge of popularity in the West, thanks to its striking color and subtly sweet, nutty, and earthy flavor. The purple yam has been used in the Philippines for centuries and is now being incorporated into various food and beverage items such as lattes, chocolates, boba pearls, and ice cream. Brands like Pocket's Chocolates, Narra, Better Boba, and Kuli Kuli offer a range of ube-infused products for consumers to enjoy at home.

For those looking to add a pop of color and flavor to their dishes, products like Ancient Extracts' Ube Matcha Tea, Fila Manila's Ube Coconut Spread, and Jans Ube Powder provide versatile options for incorporating ube in various recipes. Portland Syrups' Ube Syrup can be a unique addition to cocktails, coffee, smoothies, and milkshakes. And for those with a sweet tooth, Andia's Ice Cream offers vegan ube ice cream that can be ordered and delivered straight to your door, providing a tasty twist to traditional ice cream flavors.