Ube, a vibrant purple yam, is gaining popularity in the West, particularly for its bold violet hue and subtly sweet, nutty, and earthy flavor. This ingredient has been used in the Philippines for centuries and is now being incorporated into a variety of food and drinks, from iced lattes to chocolates and ice cream. The obsession with ube has led to a wave of striking purple drinks appearing on menus at popular coffee chains like Peet’s Coffee and Starbucks.

To join in on the ultra-purple trend, there are several unique ways to enjoy ube, such as Ube Chocolate Almonds, Ube Vanilla Oat Milk Lattes, and Ube Coconut Spread. Ube powder can also be used to add both flavor and vibrant color to various desserts, from cupcakes to ice cream. Additionally, products like Ube Syrup can be used to elevate cocktails, coffee, smoothies, and milkshakes. Overall, the sudden obsession with ube has sparked a wave of creativity and innovation in the culinary world.