Why is Europe Leading the World in Plant-based Options? With Pascal Bieri of Planted

Pascal Bieri, Co-Founder of Planted, discusses the success of plant-based options in Europe compared to the struggles in the U.S. on The Plantbased Business Hour with Elysabeth Alfano. They talk about Planted's messaging strategy, the varied selection of products, and the recent investment in a manufacturing plant. Bieri emphasizes the importance of taste, availability, and price in attracting consumers to plant-based options, while noting that only a small segment of consumers care about the technology behind the products.

Overall, the conversation highlights the potential for the U.S. to follow Europe’s lead in sustainability in the food industry and makes predictions for the future of the plant-based space for the next 2-3 years. Bieri also touches on the importance of transparency and consumer education, as well as the goal of achieving price parity with traditional meat products.