Lewis Hamilton, a seven-time Formula One World Champion, has become a powerful advocate for veganism since adopting a plant-based diet in 2017. He uses his platform to raise awareness about the benefits of plant-based diets, the issues surrounding meat consumption, and animal rights. Hamilton encourages his followers to reduce their meat consumption and has invested in a plant-based dog food brand after seeing the positive impact it had on his own dog's health.

In addition to speaking up for animal rights, Hamilton has also ventured into the vegan fashion industry with collaborations with brands like Tommy Hilfiger and Stella McCartney. He has invested in a vegan burger chain, Neat Burger, and has persuaded his teammates to try vegan food by hosting a vegan Caribbean barbecue for them. Hamilton's efforts to promote veganism through various channels have helped propel the movement forward and make a positive impact on animal welfare and environmental sustainability.