Why Mushrooms Are Set to Dominate in 2024 (Plus, More Food Trends to Expect)

In 2023, the vegan food industry saw significant growth and innovation, with more young people embracing plant-based foods for health and environmental reasons. Celebrities also backed plant-based lifestyles, and vegan messaging made its way into mainstream media. Moving into 2024, key trends are expected to focus on whole foods, mushrooms, functional foods, vegan tinned fish, and sustainability in the food industry. Mushrooms are predicted to dominate, being versatile, nutritious, and increasingly used in various food and beverage products. Additionally, sustainability is set to be a major focus as brands work towards water conservation and stewardship in their practices.