Veganuary is back for its 12th year, enlisting celebrities such as Matthew Modine and Olivia Colman to promote the campaign, which encourages people to go vegan for the month of January. Modine emphasized the importance of reducing animal consumption for the health of the planet, urging people to take small steps towards sustainability by participating in Veganuary. Colman also contributed a recipe to the Veganuary 2026 Celebrity eCookbook, highlighting the variety of plant-based options available.

The organization has seen significant growth in participation, with 25 million people worldwide taking part in 2025. Veganuary has expanded into Iceland and Ireland for 2026 and introduced its pledge in Hindi. CEO Wendy Matthews encourages individuals to make small shifts towards a more compassionate lifestyle, reflecting their care for animals and the environment. Participants can still sign up for Veganuary to access resources like meal plans and the celebrity cookbook, making it easy for anyone to support the cause.