Why One Planet Pizza Took A Leap Into the Lagging Frozen Plant-Based Meal Category

British startup One Planet Pizza, known for their frozen vegan pizzas, is venturing into the frozen plant-based meal category to address underperforming sales. With a focus on taste, nutrition, and familiar comfort food favorites, the company aims to fill a gap in the market by offering high-protein options that appeal to a wider audience, including non-vegans. Their new range includes meals like tofu tikka masala, mac and cheese, and vegetable and lentil ragù lasagna, all priced at £3.85 per 400g pack.

Despite a decline in frozen plant-based meal sales, One Planet Pizza is confident in the potential for growth in this category. Research has shown an increasing consumer interest in healthier, protein-rich options, and the company believes their products can meet this demand while still offering great taste and value. With plans to expand into other frozen categories and innovate with products designed for air fryers, One Planet Pizza is aiming to become a leading plant-based frozen food brand in the UK by 2030.