Why Regenerative Organic Could Be the Next Frontier for Plant-Based Brands and Retailers

The regenerative organic movement is gaining momentum as consumers increasingly look for food that restores soil, respects animals, and protects workers. The Regenerative Organic Alliance (ROA) is working to establish a trusted standard within the plant-based industry by certifying farms and brands based on four key pillars: organic practices, soil health, social fairness, and animal welfare. Through partnerships with retailers and brands, the alliance aims to educate consumers, reduce confusion, and drive demand for regenerative organic products, ultimately creating a new norm for food sourcing and consumption that benefits people and the planet.

The movement faces challenges such as greenwashing and consumer confusion, but efforts are underway to establish clear standards and certifications that differentiate regenerative organic products from other claims. By collaborating with brands, farmers, and retailers, the ROA hopes to see millions more acres transition to regenerative organic practices, with dedicated sections in stores and increasing demand for regenerative organic food in school systems. The vision is to make regenerative organic the expected way of growing food, driving systemic change and creating a positive impact on the environment, economy, and public health.