Why Travis Barker Wants to Buy You a Cheesy Bagel on New Year’s Day

To kickstart the year, vegan cheese brand Violife and Blink-182 drummer Travis Barker are teaming up to offer free vegan breakfast bagels through The Wiiildy Good Breakfast Club. As one third of New Year's resolutions focus on dietary improvements, Violife aims to support these goals by gifting consumers with a vegan bagel paired with their dairy-free cream cheese on January 1st. The initiative, spearheaded by Barker who has been vegan for 17 years, is set to inspire better habits and encourage plant-based living in the new year.

The Wiiildy Good Breakfast Club hub will provide instructions for claiming the free breakfast via Instacart, alongside New Year's resolution inspiration and additional promotions throughout January. Barker's love for vegan food extends beyond Violife, as he is also a spokesperson for Daring Foods and helped open the upscale vegan restaurant Crossroads Kitchen in Los Angeles. Additionally, Barker's CBD-focused brand Barker Wellness offers vegan tinctures and formulas to promote general well-being.