Wicked Kitchen Expands to Asda Stores UK-Wide in “Major Milestone”

Wicked Kitchen, a plant-based brand, has expanded its meat alternatives to Asda stores across the UK, marking a significant milestone for the company. The products, such as Jalapeño Griller Patties and Italian-Inspired Amazeballs, are part of Asda's strategy to promote a more sustainable future. Wicked Kitchen, which first launched in the UK in 2018 at Tesco stores, has since grown to offer over 150 products including meat alternatives, ready meals, bakery items, and ice cream.

CEO Pete Speranza expressed excitement about the expansion, stating that the brand aims to meet the growing demand for delicious plant-based foods. Wicked Kitchen has also expanded into the US market, raising $14 million for further growth and launching in various countries around the world. Co-founder Derek Sarno highlights that the brand's products are crafted by chefs to deliver bold, comforting flavors that cater to today's busy lifestyles, all without the use of animal products.