Win-Win Raises £3M for Cocoa-Free Chocolate, Announces Major Distribution Partnership

Win-Win, a UK-based producer of cocoa-free chocolate alternatives, has secured £3 million in Series A funding, bringing the total amount raised to £8 million. The funding, led by the Oetker Collection and FoodLabs, will be used to invest in people and new product lines, supporting the company's growth in the UK and expansion into European markets such as Germany, Benelux, the Nordics, France, and Switzerland. Additionally, Win-Win has announced a distribution partnership with Martin Braun Backmittel und Essenzen KG, making its cocoa-free chocolate alternatives available to customers.

Using sustainable ingredients like rice and carob, Win-Win's products offer an alternative to traditional chocolate while addressing issues such as reduced yields and rising prices in the cocoa industry, which are exacerbated by climate change. The company's chocolate alternatives aim to reduce water use by up to 80% and emit 82% fewer CO2e emissions compared to traditional chocolate production. CEO Mark Golder expressed gratitude for the investment, stating that the funding will help Win-Win continue its mission of delivering a sustainable and affordable alternative to chocolate.