World’s Biggest Dairy Company Launches Plant-Based Brand

Lactalis, the world's biggest dairy company, has introduced a new plant-based brand called "Enjoy!" in Canada. The line offers high-protein, unsweetened dairy-free drinks in flavors like Oat, Almond, and Hazelnut. With a focus on meeting the growing demand for plant-based options that are nutritious and delicious, Enjoy! aims to cater to consumers looking for high-protein, non-GMO, gluten-free beverages without artificial colors, preservatives, or flavors.

The dairy-free market in Canada is rapidly expanding, with a value estimated at $1 billion and projected to reach $1.77 billion by 2030. Around 30% of Canadians have already tried dairy alternatives, with Gen Z particularly interested in plant-based options due to concerns about health, the environment, and ethics. Lactalis' move to enter the plant-based space is part of a larger trend where dairy companies are investing in animal-free products to meet the evolving preferences of consumers.