World Vegan Day 2023: 10 Key Stats on Progress, Problems and Potential

World Vegan Day 2023 marks the beginning of World Vegan Month, with various announcements and releases in store. Despite the grim sales in the plant-based market, Europe saw a 22% increase in plant-based food sales in 2022, reaching €5.7B. However, in the US, the number of vegans has hit a 10-year low, with only 1% of the population identifying as such.

While studies show that vegan diets can significantly reduce greenhouse gas emissions, land use, and water pollution, a majority of Americans still do not link meat and dairy consumption to climate change. Plant-based companies raised $1.2B in 2022, but fermentation startups are now overshadowing them. Despite these challenges, a significant number of Veganuary participants continue with a plant-based diet after the campaign, indicating a potential increase in veganism in the future.