WWF Develops Tool to Help Retailers Meet Planetary Goals By Ramping Up Plant-Based Food Sales

The World Wildlife Fund has introduced a new tool to assist supermarkets in aligning their sales with climate goals by encouraging the promotion of plant-based foods over animal protein. This is crucial as meat and dairy account for a significant portion of agrifood emissions and global resources despite providing a lower percentage of calories and protein. The new methodology, called the Planet-Based Diets Retailer Methodology, encourages retailers to measure food sales by weight and aims to help them achieve a 60% plant-based protein sales target. Some retailers in Europe have already set protein ratio goals and are working towards rebalancing their product offerings in favor of plant-based foods. WWF emphasizes the need for retailers to adapt sales strategies to meet sustainability commitments and contribute to global goals while promoting healthy and sustainable dietary choices. They also recommend reformulating meat analogues and fortifying dairy alternatives to support the protein transition towards plant-based foods.