YOSOY Taps Matcha Trend with Barista Oat Drink Collaboration with Matcha & CO

Spanish plant-based beverage brand YOSOY has teamed up with Matcha & CO to launch a new ready-to-drink oat matcha beverage called "YOSOY Barista Matcha Avena." This collaboration aims to tap into the rising demand for matcha in Europe, offering a creamy and smooth texture without added sugars, additives, or gluten. The product is positioned as a more approachable option for consumers who may find traditional matcha flavors too intense, providing a convenient and delicious way to enjoy matcha in a 1-liter format suitable for both hot and cold servings.

As matcha consumption continues to surge in Europe, driven by its perceived health benefits and social media popularity, the partnership between YOSOY and Matcha & CO showcases a shared commitment to natural ingredients, sustainability, and high-quality products. Marketed as an easy-to-consume option for those seeking a quick matcha latte, YOSOY's new beverage is set to be available in select supermarkets at a retail price of €2.49 per unit. This collaboration reflects a joint mission to make matcha an essential part of healthy habits for more people, highlighting the growing importance of matcha in the beverage market.