You Can Now Buy Fresh Oat Milk In Sainsbury’s

Sainsbury’s stores in the UK are now offering Oato, a fresh oat milk brand known for its cow’s milk-style packaging. The milk will be available in liter and pint carton sizes in the chilled aisle at 375 stores. Oato is unique in the British dairy-free category as it offers fresh, non-UHT milk made in the UK using British oats.

Oato, established in 2019, initially started as a milk delivery brand and has quickly expanded into various stores including Waitrose and Booths. The brand aims to become the leading dairy-free brand in the UK. Oat milk has gained popularity over the past decade, with sales doubling between 2019 and 2020. British consumers now spend around £149 million annually on oat milk, making it one of the most popular milk choices in the country.