You Can Now Buy Vegan Deviled Eggs In The US

Crafty Counter has introduced vegan "deviled eggs" in US retail, offering a plant-based alternative to the traditional egg-based dish. The deviled "WunderEggs" are made with a mix of vegan mayo, aquafaba, and various spices, while the egg whites are replicated using a mix of cashews, chickpeas, and other ingredients. The company aims to redefine plant-based eating with its innovative products, including ready-to-eat vegan egg options like hard-boiled eggs and patties.

The vegan egg market in the US has been growing steadily, with brands like JUST Egg and Follow Your Heart gaining popularity in grocery stores. This trend is driven by increasing awareness of the ethical implications of eating eggs, as well as concerns about the health risks associated with cholesterol and saturated fats in traditional eggs. With the market predicted to reach $1 billion by 2028, the demand for vegan egg products is expected to continue to rise as more consumers seek sustainable and cruelty-free alternatives to traditional eggs.