You Can Now Buy Vegan Dupes Of M&Ms

UK-based vegan chocolate company Mummy Meegz has launched a new line of products called "M’z Gems" that are said to taste similar to M&Ms. These dairy-free chocolates come in milk chocolate and peanut varieties, encased in a crunchy shell, and are priced at £2.49 for an 80g bag. They are available online and in The Range stores, with plans to expand to other retailers later this year. M’z Gems are vegan, gluten-free, and made with recyclable packaging, catering to the growing interest in dairy-free alternatives in the UK.

The release of M’z Gems comes at a time when more consumers are moving away from dairy products for ethical, environmental, and health reasons. The global dairy-free chocolate market is expected to reach USD $2 billion by 2030, prompting mainstream chocolate brands like KitKat, Galaxy, and Dairy Milk to unveil plant-based versions of their products. The launch of M’z Gems adds to the increasing availability of vegan alternatives in the market, providing more options for those looking to make more sustainable and cruelty-free choices in their chocolate consumption.