You’ll Love the Real-Life Stars in Oatly’s New YouTube Series ‘Will It Swap?’

Oatly has debuted a new YouTube cooking series called ‘Will It Swap?’ featuring real people swapping out regular dairy for non-dairy alternatives in their favorite recipes. The show focuses on everyday individuals, each sharing a bit about their life, history, and favorite dishes as they test out Oatly's non-dairy options. The goal is to show that non-dairy products can be just as delicious as traditional dairy items, catering to the increasing number of Americans looking for plant-based baking swaps.

Completely character-driven, the four-episode series showcases individuals who are not necessarily vegans, ensuring that the success of the swaps is genuine. Oatly's new campaign aims to challenge the notion that plant-based products may not taste as good as their dairy counterparts, proving that non-dairy alternatives can be just as satisfying in time-tested recipes. To follow along with the taste tests and cooking adventures, viewers can visit Oatly's website for more information about the series and the brand's full range of non-dairy products.