The European Retail Landscape Report from YouGov Shopper Intelligence reveals that a significant portion of consumers in Germany and Austria prefer to purchase private label products and shop at discount stores. This trend is driven by the cost of living crisis, which has led to increased growth in discount stores, especially in Eastern European countries such as Hungary, Serbia, and Romania. However, supermarkets continue to be the preferred shopping destination in countries like the Netherlands, Italy, Austria, and Sweden, where national market leaders excel in meeting the specific needs of shoppers.

As a response to the cost of living crisis, consumers are becoming more price-conscious in their product selection. This has led to a rise in the popularity of private label brands and a focus on special offers and promotional products in various markets. Overall, these trends indicate that consumers are seeking ways to manage their spending while still maintaining quality in their purchases.